Tag: Community

• A new Coach Bag or Yoga?

  Last month I read an eye opening post about marketing strategy + psychology on Psychotactics.com. As soon as I read the opening paragraph I immediately thought “hmmm interesting, I should tweet this shit out.” I never did – it’s their fault, they didn’t add a share link to their post. Seriously? Who writes professional articles […]

  Terra

  August 26, 2013

  Business, Yoga

  Community, Community building, competition, energy, marketing, sales, sales pitch, yoga Advisor, yoga movement

• The Groupon Effect – Yoga Style

  I will be the first one to admit that Groupon (LivingSocial, AmazonLocal, Deal Chicken,  etc.) deals for yoga studios are bomb-digity for my wallet.  I started seeing them about two or three years ago and scooping them up left and right. They were a cheap perfect way to explore new studios and classes outside of […]

  Terra

  June 12, 2013

  Branding, Business, Yoga

  Brand Loyalty, Community, Diluting your brand, Groupon, Kula, Yoga Studio, Yoga tribe