Yoga

TM?

Trademarking and Patenting yoga is a yuckie conversation to have and while I don't arrogantly believe that 26 postures can be patented, trademarking is something that you absolutely should start think as a professional business owner.  First, grab a little background information on the distinction between  “exercises, including yoga exercises, do not constitute the subject matter Congress… Continue reading TM?

Business, Social Media, Yoga

WTF should I post?

R 3 Tricks for Building an Active Facebook Following  Building a following on Facebook can be a challenge for lots of yoga teachers and studios because they're not sure of the most effective ways to engage users and grow their tribe. Businesses with successful Facebook Pages use some key strategies to keep their fan base active and… Continue reading WTF should I post?

Business, Yoga

8 Tips for Studio-Teacher Retention + Loyalty

This blog goes out to all of my studio owners out there.  If you want the best studio in your area, you have to attract, fill and retain teaching talent. Pretty simple, right? Not always.  Most teachers pay their bills by packing their schedule with classes taught at any number of studios.  While I don't… Continue reading 8 Tips for Studio-Teacher Retention + Loyalty