R 3 Tricks for Building an Active Facebook Following Building a following on Facebook can be a challenge for lots of yoga teachers and studios because they're not sure of the most effective ways to engage users and grow their tribe. Businesses with successful Facebook Pages use some key strategies to keep their fan base active and… Continue reading WTF should I post?
Last week I dipped my big toe into the Facebook pool. Today I want to talk about FB Groups and how they should (and shouldn't) be utilized. There are huge differences between FB pages and FB Groups. "A Page is meant to be more of a broadcasting platform one-to-many (though obviously you should be engaging… Continue reading Using Facebook Groups
This month I am going to talk a little bit about Facebook. It's not the first time. It probably won't be my last. Facebook posts always seem to garner lots of responses. I think it's because many yoga teachers and studios owners are either Facebook averse or they're not utilizing it to their advantage. It's time… Continue reading Facebook 101 Series
Since last week I posted about to do lists, I"ll share my monster one with you today... Done, Done and Done. I am sure you did the same thing today, right? So, I've been dropping teasers about 'Darshana Communications' and 'The Darshana Collective' for a while and I realize that I've been a little bit… Continue reading Teasers…I Got A Whole Buncha Stuff Up My Sleeve.
Most registered yoga schools offer a sliver of information on the business of yoga. But between liability, insurance, employment Yoga Alliance registration, marketing, social media, blogging, business cards and websites things can get busy and confusing fast. Here are 7 things you should do as soon as you finish your 200hr teacher training (if not before).… Continue reading WTF to do after you finish your RYT.
The irony of blogging about Facebook to a culture + generation of people that are averse to joining social media platforms: is anyone going to benefit from this post?! oh hellz yeah. Someone is going to read my words of wisdom and tell their mother's brother's cousin's best friend's aunt's sister. BAM! viral. Just. Like.… Continue reading Cave to the Facebook Pressure
I've had a little obsession with reading Twitter bio's for quite a while now. They are like a down-and-dirty amalgamation of your professional life a la LinkedIn and your dirty, rock-n-roll Myspace page 10 years ago minus the audio. They also lend some serious street cred to your humor, wit and online prowess. But is… Continue reading The Art of the Twitter Bio