Business, Social Media, Yoga

WTF should I post?

R 3 Tricks for Building an Active Facebook Following  Building a following on Facebook can be a challenge for lots of yoga teachers and studios because they're not sure of the most effective ways to engage users and grow their tribe. Businesses with successful Facebook Pages use some key strategies to keep their fan base active and… Continue reading WTF should I post?

Business, Social Media, Yoga

Teasers…I Got A Whole Buncha Stuff Up My Sleeve.

Since last week I posted about to do lists, I"ll share my monster one with you today... Done, Done and Done.  I am sure you did the same thing today, right? So, I've been dropping teasers about 'Darshana Communications' and 'The Darshana Collective' for a while and I realize that I've been a little bit… Continue reading Teasers…I Got A Whole Buncha Stuff Up My Sleeve.

Business, Social Media, Yoga

WTF to do after you finish your RYT.

Most registered yoga schools offer a sliver of information on the business of yoga. But between liability, insurance, employment Yoga Alliance registration, marketing, social media, blogging, business cards and websites things can get busy and confusing fast. Here are 7 things you should do as soon as you finish your 200hr teacher training (if not before).… Continue reading WTF to do after you finish your RYT.

Business, Social Media, Yoga

Cave to the Facebook Pressure

The irony of blogging about Facebook to a culture + generation of people that are averse to joining social media platforms: is anyone going to benefit from this post?! oh hellz yeah. Someone is going to read my words of wisdom and tell their mother's brother's cousin's best friend's aunt's sister. BAM! viral. Just. Like.… Continue reading Cave to the Facebook Pressure

et al, Politics, Social Media

The Art of the Twitter Bio

I've had a little obsession with reading Twitter bio's for quite a while now.  They are like a down-and-dirty amalgamation of your professional life a la LinkedIn and your dirty, rock-n-roll Myspace page 10 years ago minus the audio. They also lend some serious street cred to your humor, wit and online prowess.  But is… Continue reading The Art of the Twitter Bio