Business · Social Media

Facebook 101 Series

facebook-2This month I am going to talk a little bit about Facebook. It’s not the first time. It probably won’t be my last.  Facebook posts always seem to garner lots of responses. I think it’s because many yoga teachers and studios owners are either Facebook averse or they’re not utilizing it to their advantage. It’s time to change that. Facebook and social media isn’t going away, it’s actually becoming more and more essential to our business success.   Being a business owner is hard. All of a sudden we’re supposed to be experts not only in our field and craft but in marketing, social media and website design too.  It’s ridiculously frustrating – trust me, I know.  I don’t expect you to become a Facebook or social media expert, but you should know enough to use it to your advantage. I ‘m not a Facebook expert, but I learn from experts.

Today I am going to get a little dangerous and do a little Facebook breakdown for you. Facebook comes in basically three flavors for your business: the profile, the Fan Page and the Group.  If you’re currently rocking your business in flavor number 1- stop it. First, it’s against the rules, second you won’ t be seen and lastly, you could run out of friends – you’re only allowed 5k you know. Create a Fanpage and migrate that shit over.  Every business should have a Fanpage and here’s why:

It’s all Marketing, baby. 
Using your personal Facebook account profile for your business is limiting. Search engines may pick up your name via your Facebook profile, but not necessarily the name of your business. It’s all in the SEO.  It just makes more sense to use Facebook to your advantage + be found by search engines.

Another core issue with using your personal Facebook account for marketing is privacy settings. Businesses aren’t private, well I guess some may be, but not Yoga Business. You want to, need to get out there.  If you want other people to see the information you are sharing on Facebook with your private account, they first have to be accepted by you as a friend. This is an extra step that delays that person from being able to interact with you. Facebook offers business pages that are more search engine and people friendly.

Creating a Fan Page
Fan Pages, are optimized for small and large businesses. They are currently the most ideal way for businesses to promote themselves on Facebook for several reasons, including the ability to brand an individual page with your own style and layout. Facebook Pages feature tabs that can include very similar content to what is typically available on static websites. Great uses for Facebook tabs include a newsletter signup tab and a coupon tab for customers who like the page. These types of tabs can lead to increased sales and provide you with vital contact information to reach out to customers via email as well.

SEO. Lets get back to that for a moment, shall we? Facebook has already established itself as a reputable resource within search engines. Facebook Pages with the proper keywords may have an easier time being discovered on search engines because of Facebook’s high traffic volume and online integrity.

Connecting with your tribe.
Your family isn’t your tribe. You tribe is made up of potential new customers and raving fans. You need to build a deeper connection with them. Connect to your family and your high school ex boyfriends on your personal page.  Connect to your tribe on your Fan Page. It’s free and easy to create, Facebook Pages can bring the type of targeted attention and traffic to your business or website that just isn’t possible with your personal profile.

If you’re promoting and marketing your yoga business through your personal profile your challenge this week is to create a Fan Page and tell your friends to like it!

Next up, Facebook Groups!

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