Your Personality Starts with Your Mission. In life and business, you need a mission. Without it, you’re just sort of staggering around aimlessly. You’re mission is your essence. Your heart and soul. It’s what makes you swing your legs out of bed in the morning and salute the sun.
BRAND STRATEGY (building a relationship with your audience, let them know you’re there to improve their lives, creating meaningful experiences – don’t waste someone’s time, when they leave make sure they’re satisfied, if they’re on your website make sure it’s easy to find the information they need. Make every interaction positive).
BUSINESS MOXIE (effective decisionmaking-every decision should reflect your brand) to create positive brand perception, you need you create + maintain positive interactions. You can only harness the pwoer of your brand if you protect it.
- Get a great logo. Place it everywhere.
- Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
- Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
- Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
- Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
- Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
- Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
- Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.
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